Monday, September 12, 2011
CBS sets fall online promo blitz
CBS.com is starting a 2-week marketing blitz meant for the network's fall schedule.Beginning today, a mix of the web site and social-media modems Twitter and facebook will offer you a mixture of exclusive video and interaction with Eye talent and series producers. Also coming back is Tweet Week, a stunt CBS first attempted last April which will have stars tweeting their way through season premieres.The very first week will feature 15-minute video implies that can give a rundown of what to anticipate regarding each weeknight's selection of recent and coming back series. Additionally, CBS.com will host live chats with producers of coming back series which had cliffhangers including Peter Lenkov (''Hawaii Five-0'') and Gary Glasberg (''NCIS'').The videos goes live at 7:30 p.m. ET, and corresponding chats follows at different occasions. Fans can login via Twitter and facebook to sign up.Tweets becomes the focus from the marketing strategy beginning Sept. 19, whick begins premiere week. Each evening about the New England through Sept. 25 a set is going to be combined with a cast member which will tweet throughout the episode, including Shaun Probst for ''Survivor'' and Julianna Margulies for ''The Good Wife.'' Contact Andrew Wallenstein at andrew.wallenstein@variety.com
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