Lowe's in crosshairs over 'Muslim' advertisements

Home-improvement chain Lowe's is facing requires a boycott, following the store listened to the phone call with a conservative Florida activist group petitioned marketers to prevent sponsoring TLC's "American Muslim." Lowe's authored towards the Florida Family Assn. a week ago saying, "You will find certain programs that don't meet Lowe's advertising recommendations, such as the demonstrate introduced to the attention. Lowe's will no more be advertising on that program." The audience is logging the marketers on each week's program and stated that some 65 marketers who have been visible on previous segs didn't appear throughout the 12 ,. fourth and 12 ,. fifth instances of the show. There is however been a backlash against Lowe's particularly, with California condition senator Ted Lieu delivering Boss Robert Niblock an itemized interest in an apology for that "bigoted, shameful and not-American" ad pull, along with a reinstatement from the retailer's advertising around the program. Minnesota congressman Keith Ellison has became a member of the fray too. The legislator is perhaps probably the most prominent Muslim in American politics and addressed the debate Monday via his website. "Lowe's Corporation has selected to uphold the values of the fringe hate group and never the creed from the First Amendment, which guarantees from the free exercise of religion," authored Ellison. "American Muslim" follows the lives of Muslim families in Dearborn, Michigan, a town having a particularly high power of Muslim people. Lowe's apologized to make "many people very unhappy" but did not budge on its decision to drag ad dollars in the show, stating that it had received "a lot of communication about this program, from every perspective possible." Contact Mike Thielman at mike.thielman@variety.com